Inspired by the latest cosmetic advancements, Shiseido has introduced a new range of products to their coveted White Lucent line, featuring exclusive Double Strike PROApproachx2 Brightening Technology.
The science behind this technology is high potency Sakura Extract (Japanese cherry blossom) which has been shown to inhibit tyrosinase (the enzyme which creates pigmentation) as well as hold anti-glycation, anti-inflammatory, and collagen stimulating properties. The formula additionally contains other antioxidant based skin brightening ingredients such as vitamin C and plant extracts to synergistically suppress melanin formation.
Shiseido’s aim with these products is to provide skin brightening and anti-hyperpigmentation results comparable to in-office procedures. The new range consists of 4 products:
White Lucent Luminizing Infuser (Softener), USD$50.00
An alcohol-free, essence-rich softener that infuses skin with intensive skin brightening ingredients while hydrating and relieving skin stress. Formulated with penetration enhancers and SAKURAResist Technology (Sakura Extract) to brighten surface skin and prevent future discolorations. Can be used twice a day after cleansing.
White Lucent Luminizing Surge (Emulsion), USD$60.00
A light-weight emulsion which forms an invisible veil to protect skin while providing a surge of brightening. Featuring 4MSK to lighten dark spots and provide intense antioxidant protection, as well as SAKURAResist Technology (Sakura Extract) to help skin become resistant to dark spot formation. Formulated without alcohol, this intensive brightening emulsion can be used morning and/or night after cleansing and applying softener.
An intense anti-hyperpigmentation serum that promises to provide results similar to cosmetic laser procedures. Highly concentrated active ingredients such as 4MSK, SAKURAResist Technology (Sakura Extract), Vitamin C, and tyrosinase-inhibiting plant extracts aggressively inhibit melanin synthesis while mitigating oxidative and UV-induced stress.
Clinical study shows 73% of users saw a reduction in dark spots in 2 weeks. After 12 weeks of daily usage, 81% of users felt the MicroTargeting Spot Corrector was superior in reducing localized hyperpigmentation when compared to lasers.
The serum can be used morning and/or night after cleansing and applying softener. It comes in 2 sizes: 30ml/1 oz. and 50ml/1.6 oz.
White Lucent MultiBright Night Cream, USD$90.00
A multi-functional night cream designed to deeply nourish, repair, and hydrate the skin while significantly diminishing the appearance of dark spots and evening out skin tone. Packed with melanin suppressing, antioxidant rich plant extracts including SAKURAResist Technology (Sakura Extract), this luxurious skin brightening night cream can be applied at night after using softener, serum, and emulsion.
Shiseido White Lucent’s Double Strike line of products can be purchased online at Shiseido and will available in-stores carrying Shiseido products internationally February 2016.